A new impetus
After more than 30 years in the commercial and industrial construction sector, Protech is turning a new corner and revamping its brand image. This change symbolizes renewal and innovation under the impetus and leadership of the new management team led by Sébastien, Rémi and Francis, who are taking over the reins of the family business with passion and determination.
This new image marks the beginning of a new era! By revamping our brand image, we're saying that we're broadening our horizons to continue innovating, thinking long-term and integrating values that really matter to us.
Doing things differently
It also means that we’re looking for new ideas, thinking ahead and collaborating with our customers to create projects with real impact, by doing things differently. We want to focus more and more on the development of real estate projects, because that’s what drives us. We don’t just want to build or develop buildings, we want to develop living spaces that are good for everyone. We don’t just want to build buildings, but places where people feel good, where they want to go and stay.
Stability and renewal
The triangle in our brand image represents the three Létourneau sons who are taking over the family business. They aspire to be at the cutting edge of innovation, to be ever more respectful of the environment, and above all, to put people at the heart of everything we do. The choice of accent color in our new brand image is significant. Turquoise evokes nature and well-being, values that we wish to emphasize in all our projects. The color is a constant reminder of our commitment to creating healthy, sustainable living spaces where people can grow and feel good.
The “P” in our logo is much more than the first letter of our company name. It symbolizes our core values and our commitment to our customers.
We put our heart and soul into every project.
We are committed to providing the highest quality service.
We strive for excellence in everything we do.
We are constantly seeking to innovate and improve our methods.
We value collaboration with our customers and partners.
We are close to our customers and their needs.
We are committed to respecting and protecting the environment.
We strive to deliver projects that are perfectly executed and finished down to the last detail.
Respecting our past
We wanted to keep the same typography in our logo to respect our past and our history. In our new corporate identity, the typography thus becomes a visual link with our heritage, symbolizing our continuity and stability. It represents the solid foundations on which we have built our reputation and success, while looking to the future with a renewed perspective. This new logo symbolizes our long-term commitment and, above all, the determination of our three sons to meet today’s challenges and create a future in their own image!
